Pat Avenue’s Q4 Plans

Pat Avenue is putting its full weight behind its new game and craft launches in the second half to ensure awareness and demand.

From a younger game offering to one for the whole family, there’s the all-new Drench. Due to be catapulted into market with a creative influencer campaign across TikTok, YouTube and Instagram, this fun, suspense-filled game is one to watch out for! Pat Avenue will also be investing into YouTube pre-roll, as well as Meta and TikTok ads to highlight the game to a targeted demographic. Parents and gift buyers viewing the content will learn the simple rules of the game: players take turns to roll the dice, determining how many times the soda can is shaken, as well as who (if anyone) will shake it. Once shaken, the tab is pulled… will this be the time it sprays out water? The last to stay dry wins.

This season also sees Pat Avenue take on the exclusive distribution of Cutie Stix, with an exciting twist… the addition of new licensed segment of Monster High Kits that’ll be available alongside the unlicensed sets. Cutie Stix is a proven seller, offering a fun way to make accessories from rubber shapes, so the firm will be using its marketing activities to ensure the brand retains its status as a craft range of choice, whilst also raising awareness of the new super-giftable Monster High sets. This will be done through family and craft channel collaborations, Meta campaigns, as well as competition placements in kids press.

For more information, please email enquiries@patavenue.co.uk or call 01604 678780.