Pat Avenue secures Monster of a distribution deal with Cutie Stix

Pat Avenue UK Ltd. has announced the latest addition to its brand portfolio, as the ink settles on Cutie Stix distribution deal.

Cutie Stix is the favourite all-in-one activity that allows creative kids to make a variety of crafting items, including bracelets and necklaces, from patterned rubber shapes. Children simply choose their Stix, then use the coring unit to safely cut them into gorgeous little beads, ready to design cool creations.

The popular brand is already well-established in the market, but big news for Pat Avenue’s offering is the addition of a new licensed segment of Monster High Cutie Stix kits. From the entry-level Compact set to the all-encompassing Creation Set, as well as the ever-important Refill Stix, fans of the popular monster school series will love the all-new Monster High Cutie Stix lines.

Also to be available will be several themed but unlicensed Cutie Stix sets. Not to be missed is the Fashion Creative Workshop, which lets kids create tattoo-style jewellery. Once complete these fashion pieces can be displayed via the handy unique tree stand that comes included.

Guy Rooney, managing director, said: “It’s great to add yet another brilliant IP to Pat Avenue’s portfolio of brands. Cutie Stix is a proven seller and will now also bring together the classic play pattern and the incredible Monster High licence. It is something we’re massively excited about as it sits next to our existing ranges so well and envision it to be a long-term partnership.”

Stock of Cutie Stix will be available from August 2024.