Pat Avenue is excited to showcase Eolo’s, Pixel Hugs and Troy Companies, Licensed Games.

Pat Avenue UK Ltd. will showcase Eolo’s hottest new electronic pet Pixel Hugs and a full portfolio of licensed games from Troy Companies Ltd to its AW24 portfolio.

Described by Eolo as the ultimate revolution in electronic pets, Pixel Hugs will be available from July. Pixel Hugs combines the latest technology with the timeless plush feature, making it so much more than just an ordinary puppy toy. Inspired by the latest trends in video games and the popular pixel aesthetic, Pixel Hugs provide the perfect combination of huggable pets with a over six modes of play and 50+ interactions, reveals and sounds. A main point of difference between other interactive plush in the market is the fact that kids interact with the puppies via the three different sensors, and the response or reaction is shown through the eyes of the pet.

In addition, Pat Avenue will be showcasing a lineup of licensed games from Troy Companies Ltd. The collection includes some of the highest grossing franchises, including Disney Stitch, Disney Princess and Disney Junior Marvel Spidey and his Amazing Friends, as well as PAW Patrol. The range comprises a variety of fun games and formats, including Dominos, Learn the Colours, 2-in 1 Ludo & Chase Board Game, 3-in-1 Pairs, Colours & Shapes Educational Games and more.

Guy Rooney, managing director, said: “We’re thrilled to be creating further breadth to our portfolio with the addition of these new lines. The new licensed games allow us to diversify into new markets. We have some great party games – Drench and the 3D puzzle ball Slida – but we’d identified a gap in our offering for family games that were appropriate for a younger audience. The fact that these pack licensed appeal is a huge bonus.

Pixel Hugs is bang on trend with its fun pixel aesthetic appeal, it’s sure to be topping Christmas wish lists.

We are excited to showcase these at the Toymaster show next week before adding them to our portfolio later in the year.”